Branding a leading IBM partner in the digital space

BPD Zenith is a leading IBM Maximo Enterprise Asset Management partner for asset intensive organisations worldwide. They help businesses maximise the benefits of their software solutions over the lifecycle of their physical assets.

Brand Identity

We brought their outdated branding up to their global industry leader status with a bold orange and navy palette, whilst maintaining the original celtic knot logo as an ode to their 25+ years heritage and a symbol of perpetuity. The brand logo artwork was lightly refreshed and brought in line with the new branding direction. Bespoke illustrations help to bring the wide range of solutions and services to life, whilst also visually highlighting functionality and creating an amiable feel. We kept the legacy of the Source Sans Pro font that has been used in the logo since 1994, and brought in the clean lines of Bebas Neue for main headings for bold statement. Photography was used to invite the human element into BPD's brand – with three categories across people, industry and more abstract concepts, the imagery led further cohesiveness to the brand with subtle pops of orange and overall blue tones. As a part of the branding project we created a number of marketing collateral pieces including white paper Word templates, case studies, business cards, email signatures and Powerpoint presentation templates. We also created a brand guide for sub-brand 'MaxiCloud'.

Global facing website

A custom Wordpress multisite that allows for specific content management (blog, job posts, case studies and events) across 5 major regions. An initial launch was successfully soft-launched in 6 weeks due to the requirement that the new site be ready for the end of 2019. We then project managed the 45+ pages and customised multisite over various stages in 2020, alongside the brand documentation and marketing collateral.