Brand Identity · 2025
Bench Media brand refresh and brand guidelines
Bench Media
- Our awesome client.
- Bench Media
- Things we did.
- Brand Identity
- Circa.
- 2025
We’ve partnered with Bench since 2021, supporting the brand across multiple projects. With that familiarity, we were able to refine their existing system into a tightened, refreshed guide that works consistently across marketing and the Bench Connect platform—without losing the bold, high-contrast look they’re known for.
They needed clearer specifications for colour and typography, an expanded palette suitable for UI and data visualisation, a more deliberate image direction (including a mix of sourced stock and AI-generated imagery), and a finished brand guide their internal team could actually maintain - built in Canva. The project required:
- Updated colour and typography specifications (clearer, more consistent application).
- A secondary colour palette tailored for Bench Connect UI needs.
- Brand refresh documentation and updated usage specs (Bench + Bench Connect).
- New imagery direction with clear selection criteria, plus a repeatable approach to sourcing stock and generating AI imagery.
- A complete, client-editable brand guide built in Canva.
We worked closely with the Bench team and delivered a complete brand guide built in Canva so the internal team can update and maintain the system as the brand evolves, without the guide becoming outdated or locked behind design files.
We’ve worked with Zoe on a range of projects, including our brand refresh, brand guidelines, and the design of our research papers and credentials deck. She’s fast, easy to work with, and communicates clearly throughout the process. The end results have been consistently strong and we’ve been really happy with how everything’s come together.
