Custom Shopify theme for sustainable fashion brand ILIO NEMA

Inspired by fashion editorial style, ILIO NEMA came to us with a clear vision for their website look and feel.

Taking on board their aesthetic inspiration and applying conversion based principles, we created responsive page designs and a branded UX guide for our development team to build out the custom theme.

Key elements were an editorial style home page that boldly highlights their stunning photographs & pieces. We included the ability to easily update images and video, with mobile responsive options. We also created a number of flexible modules to build out various about pages.

The feature catalogue page was also custom designed to break the usual grid pattern with the ability to hand picked featured products.