Shopify design for US bariatric eCommerce brand

Bariatric Eating creates the highest quality protein and supplements specifically for post-op bariatric surgery people. They have a large, active online community and a vast amount of digital resources for educating their audience.

We've worked closely with Bariatric Eating since 2018 and were excited to support their transition over to Shopify.

Alongside a new brand identity, we designed their Shopify site including customisation of the existing template and new pages. We used a combination of product photography, graphic designs and their signature 'BE Girl' illustrations to create a vibrant, colourful homepage design – a fun style that has always resonated strongly with their community.

The homepage focuses on featuring their product range, but the main navigation menu was structured to also make the education content easily accessible. We also created a consistent look for their product pages and thumbnails, using mockups (instead of photography) to allow for quick turnaround and new products to be added easily.